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Bio-Based Terms Confusing to Consumers By Mike Verespej

Misconceptions among consumers about what terms like bio-based and biodegradable mean pose huge challenges in labeling products and packaging.  “There are two huge misconceptions,” said Steve Mojo, executive director of the New York-based Biodegradable Products Institute.  “Eighty-five percent of consumers think that ‘bio-based/renewable’ also means ‘biodegradable,’ and 60 percent think…

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